Week 4 EOC marketing vs advertising

Although Marketing and Advertising has a lot in common the best way to separate the two from each other is thinking of advertising is a way to attract customers to buying your product. It’s one of many steps of marketing. Marketing on the other hand is planning or the steps it takes to bring together the buyer and the seller for the mutually advantageous exchange or transfer of products. But to take it even farther marketing also focuses on delivering value and benefits to customers. The quote “Marketing can occur even if an exchange does not occur” (Mktg Lamp page 4) is a good quote because you can do marketing everyday for example a favor that you owe someone if they ended up doing something for you to owe them back. Or even when were to post a Rolex watch on EBay and no one buys it, it’s still considered to be marketing cause it was put out there for people to see and it is free. Advertising on the other hand is different. A person or company buys the message and persuades the audience to buy their product from the radio, television, billboard or magazine and then gives credit to the sponsor or company. The best benefit of advertising is that you can communicate your product to a large amount of people all at once if you were to advertise your product on television. The down fall to advertising is that it costs a lot to advertise. But in about an hour of television a quarter of the hour goes to commercials to advertise their product, store or item.