EOC #7 Most challenging part of my assignment

The most challenging part about this assignment will be getting viewers to watch my youtube video. I want it to be a video that will have humor in it and will have the viewer want to show their friends and family my product and what a funny commercial that it is. I’ve seen a few commercials that have had me die laughing such as the stride commercial about how “ridiculously lasting their gum is” so they get a ram to headbutt a man in his stomach just so he can spit out his gum. Advertising to me is very important part of making your customer interested into buying what ever it is that you are trying to sell to the world. I’m thinking maybe perhaps a great way to advertise something is to put a web site along with my commercial if it is good enough because I would get viewers. I believe one of the best commercials that has done that would be jack in the box when Jack gets hit by a bus. The website displays at the end. When you visit the website you can post your thoughts and feelings from youtube or wherever. Which to me is really funny.

Vodka pitch for marketing plan

Most alcohol products are bad for you. Our vodka is specially designed alcohol to be actually healthy for you. It has special ingredients for you that come from plants that boost your immune system which will be great for older senior citizens who given up alcohol because of a bad liver. It will be marketed not just to older people but to everyone 21 and up. It will be the first vodka to be sold at Fresh and Easy and Whole Foods. This specially designed vodka will be advertised on television including all the facts on how it will be good for you. We will make a contract with music video producers to display our product so that the recording artist will be enjoying himself in their music video while drinking our brand of vodka. Most vodka’s are 80 proof with 40 percent alcohol.

Week 6 EOC Group Project

DJMC Productions

Chistopher Robinson, Melvin Alvaradl, Dontre Waggoner and Jessi Harker.

We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.

The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit cars theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.

A Fast, Safe, Secure way to protect your identity!

One of the classmates I chose was Wakonda Carter. http://kmiliniumproduction.blogspot.com In her EOC from last week, she spoke very highly about marketing. In one of her quotes she says “Marketing focuses on the different type of people and what consumers would buy.” I agree with what she says but she doesn’t really speak on advertising too much. When she says “The Advertiser does not deal with consumers directly. The advertisers deal the product itself” I have to disagree because they deal with more than the product they deal with the designers and the customers response on how they react on the product too.
The next student I chose was Christopher Robinson. http://robotzonmarz.blogspot.com/ I agree 100% with his blog. It makes sense in every way. About marketing he says “That is a plan that brings buyers and seller together to figuring out the needs and wants, and making products that correlate with consumer desires.” And like myself last week he pretty much said the same thing about advertising when he says “advertising is marketing to bring merchants and consumers together and Advertising is to get the people to buy the product.”
The last student I chose to critique was Shantay Reaze. http://fashionistafyi.blogspot.com/ I agree with some of what she is saying but not all of it. When she says “Marketing uses communication, distribution, and pricing strategies.” I have to disagree because communication sounds like advertising. That is a way of getting yourself out there when you communitcate through media or however you try to put yourself out there. I think she has the idea about advertising. Because she says “The main focus in advertising is to communicate the band or the name of the product/service to the public.”

Week 4 EOC marketing vs advertising

Although Marketing and Advertising has a lot in common the best way to separate the two from each other is thinking of advertising is a way to attract customers to buying your product. It’s one of many steps of marketing. Marketing on the other hand is planning or the steps it takes to bring together the buyer and the seller for the mutually advantageous exchange or transfer of products. But to take it even farther marketing also focuses on delivering value and benefits to customers. The quote “Marketing can occur even if an exchange does not occur” (Mktg Lamp page 4) is a good quote because you can do marketing everyday for example a favor that you owe someone if they ended up doing something for you to owe them back. Or even when were to post a Rolex watch on EBay and no one buys it, it’s still considered to be marketing cause it was put out there for people to see and it is free. Advertising on the other hand is different. A person or company buys the message and persuades the audience to buy their product from the radio, television, billboard or magazine and then gives credit to the sponsor or company. The best benefit of advertising is that you can communicate your product to a large amount of people all at once if you were to advertise your product on television. The down fall to advertising is that it costs a lot to advertise. But in about an hour of television a quarter of the hour goes to commercials to advertise their product, store or item.